Project Name: Ford Driver Experience

Type: User Experience

Stack: Adobe Photoshop

Date: May 2026

The Ford Driver Experience is a series of events catered for Ford owners to drive their cars in unique settings, push their vehicles to their limits, meet other drivers, and connect directly with Ford to learn about their vehicle's capabilities, design, and origins. These events allow customers to directly interface with Ford and provide owner feedback during their journey.

I was approached by a Ford design contractor to assist with frontend design and user experience. I am being asked to help iron out user experience issues between audiences and help users understand different options and pathways through a single design. This design includes landing pages, emails, and communications.