Operation Relo

Operation Relo is a downsizing service focused on helping families manage the process of relocating senior family members to new homes. Their offerings include asset management, relocation services, and legal assistance.

I was approached to help refresh the company’s brand direction, including logo, typography, graphic treatment, and merchandising. The client was particularly interested in the art of Piet Mondrian, who communicated a sense of minimalism and structure in his work.

With this inspiration in mind, the logo was redesigned using Mondrian’s classic color palette to capture the idea of relocation, organization, and minimization, as these were related to Operation Relo’s skill set.