When Netflix acquired several movie theaters throughout the U.S., they were in need of a rebranded, dynamic website that incorporated Netflix’s brand standards while maintaining the original theater’s character. I worked with Netflix’s brand team to translate their initial concepts into a fully realized user experience, complete with ticketing and checkout system.
My role was to map out the user flow to reflect clear distinctions between films, series, and events on the site’s overall calendar as well as design supporting pages using guides provided by the client’s existing brand standards. This site was to be graphically impactful and responsive. Mobile views supported thumb scrolling through carousels of films and featured slides.
The client needed a redesign of their entire ticketing flow, including seat selection and cart/checkout views. These views needed to allow users to select and deselect seats while evaluating price and seat position in one screen. The final site pulled in times, pricing and film assets and descriptions from an API to keep content easy to manage, consistent and dynamic.
