LA Insurance sought to update their website after an acquisition to center their content around different audiences and lifestyles rather than vehicles alone. Their goal was to speak more towards different vehicles such as RVs, boats, and motorcycles rather than just automobiles.
The main page was redesigned with road illustration motifs as a graphic element borrowed from their logo. Different lifestyles were portrayed on the homepage as colorful sections with illustrated backgrounds and cutout photography to balance graphic/real elements.
