A longtime repeat client came to me with a request to help build a marketing website and customizer concept for a custom varsity apparel print and embroidery service. The client had attempted to build their own site (pictured left) and did not know how to incorporate style, branding, and graphic treatment to make the site look branded and complete.

The finalized concept considered the age of the audience and used bold colors, strong illustrations, and youthful font combinations and treatment to speak to the client’s specific customer base.